One quarter I studied Advertising. In this quarter we were going to set up a pop-up shop in Amsterdam. Two concepts were chosen to realize, the concept of my group was one of them. An analog expierence in a digital world. In order to make people aware of the current digital lifes we made a whole bunch of apps analog. Tinder, Facebook, Whatsapp, DrawSomething, Instagram, all these apps you could experience in a analog way. Thereby we made two movies and two photo series of the digital world and their impact. And at least you could play analog games like scrabble and table tennis while drinking a drink from our analog bar and listening to music played by our vinyl DJ. We were in the basement of the building, upstairs the other group realized their concept. They made a meeting place for the neighbourhood. Here you could buy stuff from different designers and stores, enjoy a biological meal and some other small activities.


Techniques: Risoprint, Silkscreen, InDesign, Illustrator, Photoshop, Print, Web.