Branding

With this project we're campaigning against the stereotypes of men and women. We think that everyone deserves the freedom to choose and ignore the unwritten rules of the stereotypes of men and women.

We want to break the rules that Barbie is for girls and beer for men. We're doing this with a stickercampaign, short commercials, a unisextest and a drink. With the test you can test how unisex you are. The drink is for men and women and from the outside you can't see if you're drinking cider or beer, so you can't be judged for being a woman drinking beer or being a man drinking cider. More information is on the website www.reneemeijers.nl/zo_unisex.

Materials: online, stickers, film, photo, social media. Techniques: InDesign, Illustrator, HTML, Javascript, print, 3D, photography, film. Groupmembers: 5.